Dutch Red Cross

Social Redesign

The Dutch Red Cross (Rode Kruis) is part of the international Red Cross network, providing humanitarian aid, emergency support in the Netherlands and abroad. I worked on the social media redesign. Creating a fresh and cohesive visual direction for their team. After finalizing the design, I developed a Canva design setup giving the team design principles and a flexible framework to create consistent, on-brand content.

Services
Design, Art Direction, Concept Creation, Canva Template creation

Year
2023

View on Instagram
Damaged building with burnt exterior, overgrown plants, and a portrait of a woman in the foreground.
A group of children in a classroom, with a plate of apples and a bottle of orange juice on the table. The message 'Children should not be hungry in the classroom' and the Red Cross logo are displayed.
Dutch Red Cross poster with white text on a black background stating, 'Fleeing violence is choosing to live,' with the word 'live' highlighted in red, and the Red Cross logo in the lower left corner.
A split screen with text in Dutch on the left and a photo of a person camping in a desert on the right. The Dutch text reads, 'Focus on staying warm. The winter in Afghanistan causes an invisible humanitarian disaster.'
Close-up of a man with dark hair and stubble, wearing a beige jacket, looking at the camera against a brick wall background.
A man sitting amid debris and destruction in Gaza, with the text "Een veilige plek bestaat niet in Gaza" and the Red Cross logo.
A joyful moment between a woman and a young boy. The woman, wearing a white beanie and red shirt with a logo, is holding the boy up in the air. The boy, dressed in a dark jacket and camouflage pants, is reaching out to the woman with a big smile.
A woman holding a microphone standing on a city street with buildings, shop signs, and street signs in the background.