Nescafé

Product Shoot

As part of creating content for the social channels we hosted a photoshoot to capture the coffees of Nescafé. In collaboration with a creative team we created moodboards, to manage expectations and Art Direction. I was in charge for Art Direction during the shoot as well assisting the photographer and set dressing and styling.

Services
Art Direction, Concept creative

Year
2021

A light wooden table holding a white cup on a wooden saucer, a plate with sliced apples, a newspaper, a small glass vase with dried flowers, a bowl of red and purple plums, and a box of farm-fresh eggs in a white dish.
A glass of soda with ice on a coaster, a glass of water, a pitcher with lemon slices, cherry-topped cake slices on a wooden board, a small box of tea bags, and a piece of cake on a plate, all on a light wood table with green plants in the foreground and background.
A breakfast scene on a wooden table with a croissant on a white plate, a cup of espresso on a wooden coaster, a box of Nescafé coffee, a basket of assorted bread, and a glass vase with dried flowers and butterflies.

Nescafé

A total redesign of the Nescafé Always On Content on Instagram. A part of the Nescafé logo is implemented as a visual device in every content item.

Social Redesign & Always On content

Services
Design

Year
2021

A glass of coffee on a wooden table with text indicating that 71% of people order coffee without coffee, which is a typo and should mean 'without coffee'.
A woman with long dark hair and a beige sweater sitting on a couch, holding a red mug, smiling, with large red text '60%' and Dutch words about coffee scent on the left side of the image.
A woman with curly hair, wearing a white cropped t-shirt and plaid pants, holding a white cup and smiling. There is a pink graphic with large percentage text and otherwise white text in Dutch, promoting a coffee breakfast deal. A box of Nescafé Gold Cappuccino and some pastries are on the table in front of her.
A cup of coffee with foam on top sitting on a white saucer with a spoon on a rounded beige stone surface by water. Overlaid text in Dutch about enjoying a latte and praline with coffee.