Emma Sleep

Dreamscapes

Emma Sleep, an award-winning mattress brand and sleep expert, is targeting a new audience: gamers. In four different levels and game worlds, the products are highlighted in a playful manner. We placed the beds in AI-generated worlds that resemble our favourite games. The copy ‘Ontwaak onverslaanbaar’ stems from their own slogan: ‘Ontwaak op je best’. With the gaming campaign and being unbeatable after a good night’s sleep, the slogan fits perfectly.

Read more about the campaign on Emerce.

Services
Art Direction, Concept creative, Short Copy, Design

Year
2023

A mattress outdoors on grass, protected by a large translucent bubble, with mountains and trees in the background and a message in Dutch that reads 'Ontwaak onverlaat.'
A futuristic scene with mountains, rocks, a purple sky, and a UFO emitting a beam of light. There is a white pillow with a hexagonal pattern in the center. Text in Dutch says 'Ontwaak onverslaanbaar', and the logo 'Emma' is at the bottom right.
A surreal digital image with a modern mattress in a futuristic landscape featuring floating spheres, pink and purple sky, and geometric frames. Text in Dutch saying "Ontwaak onverslaanbaar." and the logo
Pixel art landscape with a lake, cliffs, trees, and a sky, featuring a pixelated dragon flying in the sky and a modern bed in the foreground inside a glass dome. The text in Dutch reads "Ontwaak onverslaanbaar." and the logo "Cmma" is in the bottom right corner.

Emma Sleep

Always on content

Ongoing concepts for Emma Sleep's Instagram channel. Building a strategy to inform and position Emma Sleep as a sleep expert.

Services
Art Direction, Concept creative

Year
2023-2024

A modern bedroom with a bed featuring a gray upholstered headboard, beige and white pillows, and a white mattress. Two white nightstands with decor items are on each side, and two framed abstract art pieces hang above the bed. Warm lighting creates a cozy atmosphere.
A woman with dark curly hair sitting on a yellow crescent moon, wearing an orange top and green pants, with a calm expression. The background is light beige with small star-like sparkles and an orange curved section at the bottom. The text in Dutch says, 'Hoe droomt jouw chronotype?' and an arrow with the words 'Ontdek jouw chronotype' is pointing to the right.
Text and interior of a luxurious bedroom with a bed, nightstands, and decorative items.
Illustration of a family with two children, one lifting a baby, in front of a window, with text in Dutch and French about chronotypes.